Nigeria is a nation with enormous potential, driven by the youth, growing urbanisation, and shifting consumption patterns. The Creative Economy is a significant subsector that has been quietly contributing to this development. Over the past few years, the sector has seen a growth in its numbers, mostly due to increasing internet connectivity and internet penetration following the global pandemic.
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Nigeria’s Creative Economy, once undervalued, is now poised to become a significant economic force, filling the void left by other industries in the nation. According to the African Report, Nigeria’s Creative Economy, encompassing media and entertainment, beauty and lifestyle, visual arts, tourism, and hospitality, is projected to soar to a staggering worth of $15 billion by 2025.
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See publications on our Nigeria’s Creative Economy event.
